#inthemoment

Product details

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Afwerking: 
Paperback
Aantal pagina's: 
168
Afmetingen: 
220x150
Verschijningsdatum: 
17/09/2013
EAN: 
9789401413190
Nur-code: 
Marketing
Uitgever: 
LannooCampus
Druk: 
1

#inthemoment

The art of campaigning in real-time

    The indispensable guide to make your advertising relevant for your consumers! From the agency behind the Red Devils and the Belfius rebranding. Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go.

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