Privacy & Cookie Policy

1. General Terms

Uitgeverij Lannoo Group, with headquarters at 8700 Tielt (Belgium), Kasteelstraat 97, registered at the Kruispuntbank Ondernemingen under number BE 0446.201.582 (hereinafter referred to as Uitgeverij Lannoo Group) is responsible for the processing of your personal data on the website

Uitgeverij Lannoo Group, as a Belgian company, applies the “Act of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as amended by the “Act of December 11, 1998” and by the “Act of June 13, 2005 on electronic communications”, as well as other applicable laws and regulations.

A statement was made with the Belgian Commission for the protection of privacy with regard to the processing of your personal data, as required by law.


2. Collected personal data

2.1     Data that you communicate to us

On the registration form on the website: first name, last name, email address, date of birth, country, telephone number, address, additional delivery address, if any, payment data. . 


2.2.    Data that are collected automatically

Certain data will be collected through cookies: see below for our cookie policy.

Some data can also be collected without being stored in cookies. These data may only be consulted by Lannoo and only during your visit to the website. They are: 1°) TCP/IP address 2°) the type and version of your navigation system 3°) the last internet page you visited.


2.3.     Personal data communicated by commercial partners

In this case, the commercial partners of Lannoo guarantee to Lannoo  that they have actually received the authorization to communicate these personal data.


3. Purposes of the processing of data

3.1.     General purposes

The personal data are collected to:

  • Provide the services offered on the Website;
  • Allow a market research in order to improve the technical and intrinsic quality of the Website;
  • Provide you with information and send emails related to different offers that might interest you;
  • Administer the technical aspect of the Website;
  • After having checked the anonymous characteristic of the data, compile statistics or conduct surveys as regards the number of visits to the different parts of the Website.


3.2.     Direct marketing and communications to third parties

Your personal data stay strictly confidential and may not be communicated to third parties or be used for direct marketing purposes, unless Uitgeverij Lannoo Group obtained your explicit prior consent (“opt-in”) at the time you logged on. A sales relation between a company that's part of Lannoo Group and the customer, even if its concerns a free product, is regarded as an opt-in to send e-mails with simular products & services.

You can withdraw this consent at any given time without having to state any reasons and free of charge, by sending an e-mail to


3.3.     Serious violations

Your data may be communicated to the competent authorities (Police and judicial authorities) upon first request in case of serious violations of the law.


4. Duration of the conservation of the data

All personal data are kept as long as necessary to provide the Services by Uitgeverij Lannoo Group. 


5. Right of access and rectification

You have the right to consult free of charge your personal data at any time, to rectify or modify them, by sending an email to the address or by letter to the address indicated in article 1 of this Privacy & Cookie Policy, provided that a copy of your identity card is attached.

You are entirely free to decide whether or not you will communicate your personal data to Uitgeverij Lannoo Group. However, you should know that some services may be refused if you do not enter your personal data on the order form and that you are exclusively liable for the correctness of the data that you communicate to Uitgeverij Lannoo Group.


6. Right to object

You may exercise your right to object to the processing of your personal data if you feel that there are serious and legitimate reasons to do so, by sending an email to the address  However, you cannot object to the processing of your personal data if this is essential for the fulfillment of the contractual obligations.


7. Security and confidentiality

Uitgeverij Lannoo Group has developed technically and organizationally appropriate security measures in order to avoid the destruction, loss, forgery, modification, unauthorized access and unintentional disclosure to third parties of personal data collected on the Website as well as any other unauthorized processing of these data.

Uitgeverij Lannoo Group can never be held liable for any direct or indirect damage that results from a wrongful or illegal use of the personal data by a third party.

Uitgeverij Lannoo Group warns you that the Website may include links, hyperlinks or references to other websites that are not controlled by Uitgeverij Lannoo Group and to which this Privacy & Cookie Policy does not apply.  These sites are not managed by Uitgeverij Lannoo Group.  Uitgeverij Lannoo Group is not liable for the content of the websites referred to, nor for the offers, products and services described by them.  Uitgeverij Lannoo Group therefore advises you to carefully read the privacy rules of every website that you visit, as they may differ from the present Privacy & Cookie Policy.


8. Cookies

8.1.     Information on our use of Cookies

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to offer you a better experience when you visit our Website and to optimize our Website in the meantime.

Cookies and similar technologies do not allow to systematically collect data that enable us to identify the users of our Website. They only allow us to approve the operation of our Website, to understand the interests of our users and to measure the effectiveness of the content of our Website.

As a result of recent amendments of the law, all Websites focusing on certain parts of the European Union are obligated to ask your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose. Please read our Privacy & Cookie Policy in order to take note of the privacy rules applicable to the Website.

For further information about this Cookie Policy you can contact us at


8.2.     What is a cookie?

A “cookie” is a small text and figure file we store on your browser or on your computer’s hard drive. This way we can remember your preferences when visiting our Website. 

As soon as you visit our website you will be asked for permission in order to set the different categories of cookies that we use.



8.3.     Categories of cookies

Cookies can be subdivided based on their origin, function and lifespan. 

First-party cookies are cookies set by a website visited by the user (e.g. cookies placed by Lannoo / LannooShop).

Third-party cookies are cookies that are set by a domain other than the one being visited by the user. A third-party cookie occurs when a user visits a Website and a third party sets a cookie through that Website (e.g. cookies placed by Google, Twitter and Facebook).

Functional cookies are cookies that ensure the proper functioning of the Website (e.g. cookies for log-in or registration, language preferences, shopping baskets, etc.). Functional cookies are logically first-party cookies.

Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They are not related to the mere technical support of the Website. Cookies for statistical purposes allow us to check which pages of the Website you visit, where your computer is localized etc. Cookies for social purposes allow the user to share the content of the Website visited directly with others through social media. Cookies for targeting purposes allow the creation of a profile based on your surfing behaviour so that the advertisement displayed will be adapted to your interests. Cookies for commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first-party or third-party cookies.

Persistent cookies are stored on a users’ device for the period determined in the cookie. The cookies are activated every time the user visits the Website that set these cookies (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are persistent cookies.

Session cookies allow websites to simplify the actions of a user and link them during a browser session. A browser session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, all session cookies will be removed. Most functional cookies are session cookies.


8.4.     Your permission

When you first visit our website you will be asked to accept our different categoriers of cookies.  You can change the cookie settings for our Website at any time through the hyperlink at the bottom of our website and thus withdraw your permission.

You can block cookies by activating the browser setting that allows you to refuse the cookies. However, if you use your browser settings to block these cookies, you may not have access to (some parts of) our Website. Carefully read this cookie policy carefully for more information.

If at any moment you want to withdraw your permission, you have to remove your cookies through your browser settings. If you wish to find out more about removing or blocking cookies, we find this website quite helpful:


8.5.     Changing your browser settings

We would like to point out that web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to better understand these settings, the following links may be useful. In case you need additional information, you can consult the ‘Help’ function in your web browser. 

•     Cookie settings in Internet Explorer
•     Cookie settings in Firefox
•     Cookie settings in Chrome
•     Cookie settings in Safari


8.6.     More information on cookies

Information on cookies

You can find more useful information on cookies at this site: 

Internet Advertising Bureau

The association for digital marketers drafted a guide on online behavioural advertising and online privacy, which you can find on:


8.7.     Which cookies do we use on

Functional Cookies

Name: SSESSXXXXXXXXXXX (XXXXXXXXXXX being a series of characters different for each user) 

Purpose: Cookie used to store the user session for a user who has logged in.  This cookie allows the user’s identification throughout the shop’s pages for a good shopping experience: products in the shopping cart, follow-up of discounts, processing of the order. 

Name: uvs and _utmX 

Purpose: Cookie to share pages via social networks (addToAny).

Name: has_js Purpose: Cookie that keeps track of whether the user activated JavaScript in the browser


Non-functional cookies

Name: _ga and _gat 

Purpose: These cookies allow us to measure the use and performance of the website via Google Analytics.  The validity of the cookie _ga is 2 years, it is 10 minutes for the cookie _gat.

For cookies set by third parties (Google Analytics) we kindly refer you to the statements posted by these parties on their respective websites. Please note that we do not have any influence on the content of these statements nor on the content of the cookies of these third parties.

-        Google Analytics cookies


9. Applicable law and jurisdiction clause

This Privacy & Cookie Policy is governed, interpreted and implemented in accordance with Belgian law, which exclusively applies to every potential dispute. 

The Dutch-speaking courts of Brussels have exclusive jurisdiction for any disputed that may arise from the interpretation or implementation of the present Privacy & Cookie Policy.


10. Agreement

By using the Website, and at the latest on the moment you place your order, you accept all clauses of the present Privacy & Cookie Policy and accept that Uitgeverij Lannoo Group collects your personal data and processes them in accordance with this Privacy & Cookie Policy.